Demotivated Brits struggling to keep fit are set to receive some personal attention, courtesy of a new initiative launched by the British Army today. ‘Army Fit: Personal’, a downloadable audio fitness aide featuring Army Physical Training Corps Instructors will see the Army’s motivational expertise recorded and available to the public for the first time. Read the rest of this entry »
The success of the extraordinary online campaign that helped Rage Against the Machine pip Joe McElderry to this year’s Christmas number one record is no one-off. Read the rest of this entry »
With the Christmas party season well under way SABMiller has revealed the celebrities that beer loving Brits would most like to share a festive pint with. Stephen Fry and Cheryl Cole come out on top in the poll, just ahead Top Gear’s Jeremy Clarkson and actress Angelina Jolie. The Queen even got a mention, but I couldn’t imagine the Queen sipping down a pint of lager at the local battle cruiser!
Last week I had the pleasure of meeting the inventor of the aptly named ‘Scrudle’, a cross between a scoop, scraper and a lader.
Margaret O'Callaghan
After getting into X factor last year, I have been watching this years episodes with some degree of excitement. The auditions are hilariously entertaining and the finals rather inspiring. However, after last week’s episode where my favourite Lucie Jones got X’d I am now questioning the credibility of the show.
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Last night saw the unveiling of Peugeot’s innovative new concept, the BB1 at The Hospital Club in London.
With its BB1 concept, Peugeot has created a totally new solution to the current and future needs of urban mobility. The BB1 concept is the first ever full electric vehicle that can seat up to four adults in a space of just 2.5m.
Peugeot BB1
In the 90′s, physical fitness began to redefine itself — both demographically and topically. The new exploding genre of potentially less strenuous, or otherwise user-friendly equipment included steppers, recumbent bikes, light hand-weights were all introduced.
By the turn of the Millennium, the megatrend of physical fitness had lost its 1970′s innocence. Many of the spartan gyms of that era were replaced by lavish fitness palaces. Read the rest of this entry »
I was shocked to read this morning about the albatross chicks on Midway Atoll, a tiny stretch of sand and coral near the middle of the North Pacific. The photos, taken by American Photography Chris Jordan, depict the nesting babies who are fed bellies-full of plastic by their unaware parents.
On this diet of human trash, every year tens of thousands of albatross chicks die on Midway from starvation, toxicity, and choking. These images depict the actual stomach contents of baby birds in one of the world’s most remote marine sanctuaries, more than 2000 miles from the nearest continent.
Last Wednesday I was out for a dinner with a good friend in the idyllic town of Marlow. Not really know for its culinary excellence but if truth be told there are some fine establishments along the high street. Taking the current economic climate into account and being a Wednesday night we did not think to book a table. On our heads be it! All three of our preferred dinner destinations were fully booked, apart from Marlow Bar & Grill, but that would involve sitting in a line of couples.
So this leads me the question: Recession? What recession? Apple has just revealed that its ad budget for 2009 was half-a-billion dollars & The Daily Mail reported last week on the opening of a new John Lewis store with over a thousand eager shoppers queuing round the corner. Read the rest of this entry »
Whilst finishing up my PR antics of the week, a rather amusing email popped into my inbox. Someone clearly has far to much time on their hands… rather amusing though! Read the rest of this entry »
By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
