Want to know what a 5 year old thinks some of the western worlds top brands? Well, now you can in this adorable video where Faith Ladd, the 5 year old daughter of @ladddesign tells it how she sees it.
If you are a prude, please look away now. Best viral of the year? Bold statement to make but one that I am sure you might agree with me on. The only negative is that it is not a genuine viral campaign by the confectionery giant, but an elaborate parody. Regardless if its genuine or not, we should all be applauding the clever work by film collective Cousins.
Post brought you by: www.browsermedia.co.uk
It’s no secret that ‘social media’ is growing and will continue to do so for the foreseeable future. We won’t bore you too much with that.
There are a million and one places where you can find social media stats, but what use are statistics alone? It’s not until they’re put in to some perspective that they can truly be appreciated.
Leading digital blog, Econsultancy has been documenting social media facts and figures year-on-year and has recently published a post highlighting social media growth over the past year (or so).
The following statistics go some way to demonstrate the sheer scale of growth of some of the better-known social media channels.
In January 2010 Twitter had 75 million user accounts, but only 15 million used the site regularly. This resulted in 27 million Tweets per day.
Now, there are more than 175 million registered Twitter users. How many of these are regular users is unclear, but the number of Tweets per day has rocketed to 95 million – an increase of 250 percent.
LinkedIn has grown by an impressive 100 percent from last year, it now has over 100 million users across the globe. Interestingly, 56% of these users are from outside of the US.
Back in January 2010, the site had 350 million active users across the globe, it now has in excess of 640 million – half of which login daily. Based on this figure, Facebook has seen a 40 percent increase in daily usage over the past 12 months.
Users accessing Facebook via their mobile device has grown by over 200 percent. In early 2010 the figure was around 65 million, it now stands upwards of 200 million. This figure evidently reflects the rise in mobile and tablet usage around the globe. Interestingly, those who access Facebook via their mobile device are proven to be twice as active as those who don’t.
People are sharing more content on Facebook now too. On average, there are more than 7 billion pieces of content shared on the site weekly. This figure has risen from last year, when it was 3.5 billion.
As Facebook continues to expand on its services, expect more growth for the next 12 months.
Since then it has grown by around 25 percent. By December 2010, the site was hosting more than 5 billion images. This equates to it’s members uploading more than 3,000 images per minute.
Now, the site has grown to over 17 million articles from 91,000 contributors. That’s a lot of content!
Going back to the topic of showing numbers in perspective, the figures above demonstrate just that – a truly staggering rate of growth across the board.
What will the next 12 months hold? Will Facebook continue to grow at this rate? Will Google finally crack social media? Will Twitter run out of juice?
May I start by saying that some of you are not going to like this post and some of you will no doubt sit behind your computer screen and stress your dismay to my opinions only to then share your comments with all your tweeters and facebook “friends” and so on and so forth. I am just having a Wednesday morning rant after my nightmare tube journey and pouring orange juice on my Jordan’s Country Crisp!
Its goes without saying that social media is a great tool no matter what industry your in, admittedly some are more social media friendly than others but nether the less there is a little piece of social media to suit every kind of company.
However, if your a new company that is still establishing itself, how are you going to build any kind of following & build awareness for the brand? No one is going to search for you so how are you going to get people to “Fan” you?
Here is a quick example of how I used Facebook to build awareness for a new brand in a niche market at ZERO cost, zilch, nada. Enjoy 
With thanks to clicky media, Here’s your latest round up of Social Media stats for February 2010!
Social Networking websites continue to grow on a huge scale with Facebook recently announcing that they have now reached over 400 million worldwide users and Twitter soon to be reaching the benchmark of 50 million tweets per day. Facebook and Twitter also both boasted a triple-digit growth in 2009 with social networking now accounting for 11% of all time spent online.
Its to no surprise that with the growth of Facebook, brands in their hundreds are flocking to Facebook to build or cement their brand presence and digital footprint. For the bigger brands, they can hire the special agency with a plethora of knowledge to get the hard work done for them and go leaps and bounds, but what about the smaller companies that have to do in house? Well, here are some tips collated from around the web to help people to setup their fan page, how the get those fans and how to use Facebook effectively.
A question I am often asked is why a fan page? why not just a group? Good question, one that Mashable has answered on its thread titled: difference between Facebook pages and groups. But for those lazy bones out there he is a summary:
For personal or smaller scale interaction then a group is great for this but Pages are better for brands, businesses, celebrities, bands all of whom want to interact with their “fans” without having them connected to a person account. Remember, there is a 5000 friend cap on Facebook, so you are limiting yourself with a personal account. The great thing about Pages is that you can grow as big as you want whilst keeping the focus on the organisation and sending messages, notifications and updates to large numbers of people, unlimited infact.
Just stumbled upon this interesting diagram from Flowtown.com on how social engagement is changing. The useful of social media marketing is often pulled into question with the biggest being who and how many are not only joining the conversations but engaging with them. Flowtown used stats from a recent study conducted by PostRank and have kindly illustrated what is happening in the Internet’s social community — how people are communicating, what is changing, and where people are doing the talking. Read the rest of this entry »
Originally posted on American Express OPEN Forum & then posted on Mashable, Here’s a quick guide to dealing with negative feedback on social media.
By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
