Its to no surprise that with the growth of Facebook, brands in their hundreds are flocking to Facebook to build or cement their brand presence and digital footprint. For the bigger brands, they can hire the special agency with a plethora of knowledge to get the hard work done for them and go leaps and bounds, but what about the smaller companies that have to do in house? Well, here are some tips collated from around the web to help people to setup their fan page, how the get those fans and how to use Facebook effectively.

A question I am often asked is why a fan page? why not just a group? Good question, one that Mashable has answered on its thread titled: difference between Facebook pages and groups. But for those lazy bones out there he is a summary:

For personal or smaller scale interaction then a group is great for this but Pages are better for brands, businesses, celebrities, bands all of whom want to interact with their “fans” without having them connected to a person account. Remember, there is a 5000 friend cap on Facebook, so you are limiting yourself with a personal account. The great thing about Pages is that you can grow as big as you want whilst keeping the focus on the organisation and sending messages, notifications and updates to large numbers of people, unlimited infact.

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A fireman, a pilot, an actor, a vet or what about a Mid-weight Flash & Motion Graphics 3D Designer? I do not think any child would ever envisage such a career path whilst playing with their Tonka toys. We can spend our whole adolescence planning our career but in one swift swoop of maturity this can all change.

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With the current lack luster chit chat about twitter, you could say its child’s play. However, there is some hope, Drew B recently wrote a useful Guide to Twitter for those PR practitioners