In the 90′s, physical fitness began to redefine itself — both demographically and topically. The new exploding genre of potentially less strenuous, or otherwise user-friendly equipment included steppers, recumbent bikes, light hand-weights were all introduced.

By the turn of the Millennium, the megatrend of physical fitness had lost its 1970′s innocence. Many of the spartan gyms of that era were replaced by lavish fitness palaces.

In 2003, the consumer were persuaded that physical activity is essential to good health, and now millions of adults are frequent exercisers, participating over 100 times a year in at least one fitness activity. But there is a competing scenario in which people never exercise. In this alternative future, technology — for centuries the natural enemy of physical activity — is finally triumphant, inventing a “magic pill” which supplies all nutriment, prevents weight gain, and otherwise ensures perfect health.

The media informs us daily that eating habits are out of control — and the country is on the brink of an obesity epidemic. Ironically, people have finally recognized their need for structure, information, stimulation and external discipline; and in the midst of a stalled fitness movement — health clubs and personal trainers — the two venues that address these needs, are flourishing.

The future of health in our young generation

While the vast majority of consumers are fitness-conscious, behaviour continues to lag enlightened attitudes — a finding showed consumers are sold on the idea of fitness, but only 17% describe themselves as fitness fanatics. With the majority of consumer recognising the importance of being fit, but don’t get enough exercise.

And if you weren’t scared enough already, it’s been reported that by 2050, 9 in 10 adults are set to be obese. So with this is mind, here comes my rant for the day:

It’s about time you stopped making excuses and start to exercise. There are 1440 minutes in the day, taking 30 minutes of those to do even the slightest of physical activity is sure to improve your life.

Fitness is a scary word, and to become fit you don’t need to crash diet or to spend every waking second down the local gym, if you are moving your are improving (that is serious cheese on toast, but its true!) from mowing the lawn, to keeping “warm” between the sheets, if you fancy keeping the beach body I suggest you get your grove on. Oh and go easy on those Big Mac’s.

Walking your dog every day can help improve your fitness & your lifestyle