This morning London’s commuters were reeling from a ‘rude’ wake-up call as 308 naked figures joined in the morning rush hour. With only scarves to cover up their modesty, the convoy raised more than a few eyebrows, baring all across the city.

On first inspection, much of London’s commuters could have been excused for thinking a public exposure offence could have been in order but for the extremely minute –yet hugely important detail – their fellow commuters were wearing specially made ‘emperor’s new clothes’ which gave the impression the commuters were naked.

The nudes were out in force to celebrate the launch of Peugeot’s new 308CC cabriolet showcasing the ‘naked’ ambition behind the new car launch and bringing to life the Peugeot 308CC’s advanced new ‘Airwave Heating System’ technology.

Specially developed for the new 308CC convertible, the technology is situated in the neck area of both seats and emits a stream of warm air around both driver and passenger’s neck area giving a ‘scarf-like’ effect to make driving in any season a pleasure.

Following their morning rush-hour debut the nudes took a tour of some of London’s most famous landmarks including The London Eye, St Paul’s and Trafalgar Square.

For more information on the 308CC and to view images of the nudes in action go to the Peugeot mini-site www.nudeinascarf.com